Alkaline88® Kicks Off National Marketing Efforts Around Super Bowl Weekend

Alkaline88® Kicks Off National Marketing Efforts Around Super Bowl Weekend


Alkaline88 Expects Millions of Impressions Through Advertising and Sponsorships During Super Bowl Week

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage® company, will be participating in multiple national marketing efforts surrounding the country’s biggest sporting event, Super Bowl LVI, taking place in Los Angeles on February 13, 2022. These include a two-page advertisement in the USA TODAY Super Bowl LVI Preview, partnering with two NFL personalities for Radio Row, and being a premier sponsor and the exclusive bottled water for Shaq’s Fun House, the biggest party of Super Bowl week. The Company expects to create tens of millions of meaningful impressions from these activities. The Company is also proud to support our Country’s wounded warriors as a sponsor of the Stars & Stripes Bowl.

Alkaline88® Kicks Off National Marketing Efforts

“Alkaline88® is the fastest-growing pinnacle-ten greater water brand inside the Country, and Super Bowl weekend is a really perfect possibility to further increase our logo cognizance and consideration amongst hundreds of thousands of Americans,” stated Tom Hutchison, Chief Marketing Officer of The Alkaline Water Company.”We have an extremely notable and impactful product, and these specific efforts reinforce the affiliation with sports activities and wellbeing that we’re building. As a veteran, I’m surely enthusiastic about the work with the Wounded Warriors of Sierra Delta and the Stars & Stripes bowl.”

Alkaline88® advertising sports in the course of Super Bowl weekend consist of:

  1. USA TODAY Super Bowl Preview Centerfold Ad 
  • Alkaline88 could have the two-web page centerfold spread inside the USA TODAY Super Bowl LVI Preview e-book 
  • 1 million copies will be printed and to be had facet-by using-aspect the each day USA TODAY anywhere newspapers are offered. 
  • A digital copy of the e-book will be shared without delay with 10 million sports activities fans, at the same time as there’s additional organic visitors to the internet site.

    2. Radio Row

  • Alkaline88 is partnering with NFL personalities all through Radio Row and other endorsement possibilities all through the weekend.
  • Radio Hall of Fame persona Mike Golic and Football Hall of Fame candidate Tony Boselli will constitute Alkaline88. 
  • Mr. Golic and Mr. Boselli will recommend Alkaline88 in multiple radio interviews to listening markets across the u . S .

    3. Shaq’s Fun House

  • Alkaline88 is a most fulfilling sponsor and the extraordinary bottled water of the Hottest Party on Big Game Weekend. 
  • Guests, which includes A-listing celeb influencers, will stay hydrated at the Deliciously Smooth™ Hydration Station and experience Alkaline88 aluminum bottles inside the VIP areas. 
  • Attendees also can take part in carnival amusing with Alkaline88’s Shaq Splash Attack water cannon carnival recreation.

     4. Stars & Stripes Tribute Flag Football Bowl

  • Alkaline88 is venerated to support America’s Wounded Warriors of Delta Sierra Football Team, as a sponsor for the Stars & Stripes Tribute Flag Football Bowl. The Company is proud to enroll in with Alkaline88 advisory board member and logo ambassador Shaquille O’Neal in spotting the service and sacrifice of those American heroes.
  •  Game One capabilities Snoop’s Special Stars, a set of LA-based children with unique wishes finding joy and therapy via the game of football. 
  • Game Two functions the Wounded Warriors of Sierra Delta vs. NFL Alumni such as Hall of Famer Kurt Warner.
Alkaline88® Kicks Off National Marketing Efforts Around Super Bowl Weekend

Mr. Hutchison maintains, “As our organisation has endured to grow, so has the scale of our marketing efforts. Now, the high-quality partnership we’ve fashioned with Authentic Brands Group and Shaquille O’Neal is yielding opportunities to efficaciously marketplace Alkaline88 on some of the usa’s biggest stages. We’re happy to be a part of the more excitement this is constructing in Los Angeles this year as the Rams will host the Super Bowl of their domestic stadium. Beyond our activities surrounding the Super Bowl inside the 2d-largest metropolis in the US, we’ll additionally have greater national publicity for our emblem than we’ve ever had before inside the coming weeks. Additionally, we’re rolling those advertising and marketing partnerships into similarly possibilities later within the 12 months, around most important occasions like the Stanley Cup, US Open in Tennis, and the Boston Marathon. Our mixed consciousness on advertising the logo and expanding countrywide retail footprint mean that more human beings than ever before will see Alkaline88 and be capable of locate it at a retailer close to them. This could be a brilliant quit to our monetary 2022 and a tremendous kickoff to our next fiscal 12 months.”

About The Alkaline Water Company: 

The Alkaline Water Company is the Clean Beverage® business enterprise making a distinction in the water you drink and the world we percentage. 

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is situated in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a main superior alkaline water brand available in bulk and single-serve sizes together with green aluminum packaging alternatives. With its progressive, today’s proprietary electrolysis method, Alkaline88® delivers perfect 8.Eight pH balanced alkaline ingesting water with hint minerals and electrolytes and boasts our trademarked label “Clean Beverage.” Quickly being identified as a growing lifestyle brand, The Alkaline Water Company created the A88 Infused Beverage Division in 2018 to meet client call for for taste-infused merchandise below the A88 Infused™ emblem. A88 Infused™ flavored water is to be had in six unique all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company turned into thrilled to welcome Shaquille O’Neal to its board of advisors and to serve as the superstar logo ambassador for the Alkaline88® and A88 Infused™ brands.

Recent Post

More Better Leads Forever Part 4

More Better Leads Forever Part 4 B2B product marketing in a rapidly changing world Product marketing used to be straightforward – generate more, better-quality leads to pass on to sales.

Read More »


OUTSOURCE & FORTIFY 2023 was a major downshift for publishers compared to the previous year, when they saw record CPMs and a surge in demand coming out of the COVID-19

Read More »