Alkaline88® Kicks Off National Marketing Efforts Around Super Bowl Weekend
Alkaline88 Expects Millions of Impressions Through Advertising and Sponsorships During Super Bowl Week
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage® company, will be participating in multiple national marketing efforts surrounding the country’s biggest sporting event, Super Bowl LVI, taking place in Los Angeles on February 13, 2022. These include a two-page advertisement in the USA TODAY Super Bowl LVI Preview, partnering with two NFL personalities for Radio Row, and being a premier sponsor and the exclusive bottled water for Shaq’s Fun House, the biggest party of Super Bowl week. The Company expects to create tens of millions of meaningful impressions from these activities. The Company is also proud to support our Country’s wounded warriors as a sponsor of the Stars & Stripes Bowl.
“Alkaline88® is the fastest-growing pinnacle-ten greater water brand inside the Country, and Super Bowl weekend is a really perfect possibility to further increase our logo cognizance and consideration amongst hundreds of thousands of Americans,” stated Tom Hutchison, Chief Marketing Officer of The Alkaline Water Company.”We have an extremely notable and impactful product, and these specific efforts reinforce the affiliation with sports activities and wellbeing that we’re building. As a veteran, I’m surely enthusiastic about the work with the Wounded Warriors of Sierra Delta and the Stars & Stripes bowl.”
Alkaline88® advertising sports in the course of Super Bowl weekend consist of:
2. Radio Row
3. Shaq’s Fun House
4. Stars & Stripes Tribute Flag Football Bowl
Mr. Hutchison maintains, “As our organisation has endured to grow, so has the scale of our marketing efforts. Now, the high-quality partnership we’ve fashioned with Authentic Brands Group and Shaquille O’Neal is yielding opportunities to efficaciously marketplace Alkaline88 on some of the usa’s biggest stages. We’re happy to be a part of the more excitement this is constructing in Los Angeles this year as the Rams will host the Super Bowl of their domestic stadium. Beyond our activities surrounding the Super Bowl inside the 2d-largest metropolis in the US, we’ll additionally have greater national publicity for our emblem than we’ve ever had before inside the coming weeks. Additionally, we’re rolling those advertising and marketing partnerships into similarly possibilities later within the 12 months, around most important occasions like the Stanley Cup, US Open in Tennis, and the Boston Marathon. Our mixed consciousness on advertising the logo and expanding countrywide retail footprint mean that more human beings than ever before will see Alkaline88 and be capable of locate it at a retailer close to them. This could be a brilliant quit to our monetary 2022 and a tremendous kickoff to our next fiscal 12 months.”
About The Alkaline Water Company:
The Alkaline Water Company is the Clean Beverage® business enterprise making a distinction in the water you drink and the world we percentage.
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is situated in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a main superior alkaline water brand available in bulk and single-serve sizes together with green aluminum packaging alternatives. With its progressive, today’s proprietary electrolysis method, Alkaline88® delivers perfect 8.Eight pH balanced alkaline ingesting water with hint minerals and electrolytes and boasts our trademarked label “Clean Beverage.” Quickly being identified as a growing lifestyle brand, The Alkaline Water Company created the A88 Infused Beverage Division in 2018 to meet client call for for taste-infused merchandise below the A88 Infused™ emblem. A88 Infused™ flavored water is to be had in six unique all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company turned into thrilled to welcome Shaquille O’Neal to its board of advisors and to serve as the superstar logo ambassador for the Alkaline88® and A88 Infused™ brands.
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