The Ultimate Post-Purchase Guide

The Ultimate Post-Purchase Guide

Post-purchase communication –
What online retailers need to know
 
Many companies limit their shipping communication almost exclusively to the phases before and during the order. Retailers often forget that everything that comes after checkout is just as important. Above all, customers want one thing following their purchase: to receive their order quickly and easily.
 
Online retailers who leave their shipping communication to the logistics service provider are giving away enormous potential in terms of customer loyalty as well as opportunities for cross-selling and upselling. At the same time, they risk leaving customers unsatis ied with the purchasing process and, in worst case, not ordering from the retailer again.
 
So, what needs to be considered in post-purchase communication? What does the perfect delivery notification look like? What added value can online retailers achieve from good post-purchase communication? All these questions are answered in the following pages.
 

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