Marketing Mix Models (MMMs) are the gold standard for measuring marketing impact and optimizing budgets. But how does Fetch stack up within that framework? To find out, Fetch worked with Nielsen to study the food category and uncover how Fetch drives results.
Fetch Is The Most Efficient Overall Advertising Channel For Food Brands
Fetch is the #1 most efficient channel in the Food category to drive iROAS (the most important industry metric), outperforming TV ($2.50), Social ($2.29), Online Video ($2.14) and Print ($1.91) channels
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