American Express' twelfth Annual Small Business Saturday® Reaches an All-Time High with an Estimated $23.3 Billion in U.S. Customer Reported Spending


  • Internet shopping at an independent company on Small Business Saturday was up somewhat, with 58% of customers announcing that they made a buy on the web, contrasted with 56% in 2020 and 43% in 2019. 
  • More customers were anxious to help autonomous eateries with 54% announcing that they feasted or requested takeout from a little eatery, bar or bistro, up from 48% in 2020. 
  • 70% of respondents detailed Small Business Saturday makes them need to urge others to shop at little, autonomously possessed retailers.

As customer spending keeps on bouncing back, U.S. customers displayed amazingly for the private ventures in their networks during the current year’s Small Business Saturday on November 27, situating American Express’ (NYSE: AXP) twelfth yearly occasion to be quite possibly the most effective shopping day of the Christmas season. The aftereffects of the American Express 2021 Small Business Saturday Consumer Insights Survey show that absolute detailed extended spending among U.S. customers who shopped at autonomous retailers and cafés on Small Business Saturday came to an expected $23.3 billion1, up 18% from $19.8 billion of every 20202 and an increment from pre-pandemic spending in 2019 ($19.6 billion).

In the course of recent years shoppers announced spending an expected $163 billion at private companies on Small Business Saturday, since American Express began the development in 20103. This year, a great many American Express Neighborhood Champions across every one of the 50 states observed Small Business Saturday in their nearby networks.

American Express’ 12th Annual Small Business

“This Small Business Saturday, people group across the nation met up to show their help for the private companies they appreciate,” said Elizabeth Rutledge, Chief Marketing Officer at American Express. “We would all be able to have an effect when we Shop Small® and American Express is focused on empowering buyers to do as such the entire year through our objective to drive $100 billion in shopper spending at independent ventures throughout the following five years4.” 

As people group keep on exploring the impacts of the pandemic, especially underrepresented entrepreneurs who were hit more earnestly, shoppers say they are being careful with regards to the organizations they incessant this season, with 64% of those overviewed expressing they focus on it to search out and shop at underrepresented-possessed organizations in their networks.

“Independent venture Saturday is a way for us to draw in with our local area and show individuals why we must have each other’s backs,” said Ali Rose of Genusee, a Flint Michigan-based eyewear organization. “We’re here on the grounds that we need to make occupations locally, not simply to sell things, in light of the fact that making nearby business is just about as significant as having unique spots to shop and assemble.”

 A larger part (79%) of customers comprehended the significance of supporting the private ventures locally on Small Business Saturday this year and 66% detailed that the day makes them need to Shop Small the entire year. Moreover, the 2021 Small Business Saturday Consumer Insights review uncovered that internet shopping, a significant wellspring of income for independent companies, was up marginally on the day, with 58% of customers making a buy on the web, contrasted with 56% in 2020 and 43% in 2019.

With private ventures needing proceeded with help to assist with exploring the impacts of the pandemic, American Express is requesting that buyers focus on shopping at autonomous retailers locally all through the Christmas season. New exploration delivered recently by American Express observed that buyers shopping little all through this Christmas season can possibly contribute an expected $695B into the U.S. independent company economy5. In a similar report, 78% of autonomous retailers said these occasion deals are basic and will empower them to remain in business in 2022. Buyers can observe American Express tolerating private ventures locally to shop at all Christmas season long through the Shop Small Map.

American Express’ 12th Annual Small Business Saturday® Reaches an All-Time High with an Estimated $23.3 Billion in U.S.


American Express is a worldwide coordinated installments organization, giving clients admittance to items, bits of knowledge and encounters that enhance lives and construct business achievement. Learn more at and associate with us on,,,, and Key connects to items, administrations and corporate obligation data: individual cards, business cards, travel administrations, gift vouchers, pre-loaded cards, dealer administrations, Accertify, Kabbage, Resy, corporate card, business travel, variety and incorporation, corporate obligation and Environmental, Social, and Governance reports.


November 27 is the twelfth yearly Small Business Saturday, gladly upheld by American Express. Committed to supporting the different scope of nearby organizations that make occupations, assist with helping the economy, and improve neighborhoods around the country, Small Business Saturday was made by American Express in 2010 because of entrepreneurs’ most squeezing need: getting more clients.


Shop Small is an advancement that maintains pretty much nothing, free associations and brings up the critical and specific responsibilities they make to their organizations and the economy. Shop Small recognizes private endeavors going from retail stores and bistros to wellbeing studios and salons, and everything in the center. The Shop Small advancement was pushed by the unpreventable interest in Small Business Saturday, a day set up in 2010 by American Express. This public occasional shopping custom is committed to complimenting free organizations and driving more customers through their entrances on the Saturday following Thanksgiving. November 27, 2021 engravings the twelfth yearly Small Business Saturday, happily maintained by American Express.

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