Banking : Embracing a NewService Model forthe Digital World
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Banking: Embracing a New Service Model for the Digital World
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Customers still value knowing they can speak with human representatives. At the same time, increasingly, they prefer self-service options, whether it’s through intuitive features on a mobile app or targeted questions with sophisticated chatbots. These self-service options offer financial services institutions additional opportunity to drive service efficiency by reducing the need for human-to-human interactions. No matter how they connect, today’s customers expect their experiences to be seamless and cohesive across channels and lines of business.