Banking : Embracing a NewService Model forthe Digital World


Banking: Embracing a New Service Model for the Digital World

The rapid shift to digital-first engagement, remote work, and changing consumer preferences has launched customer service into a new era, with the financial services industry impacted in various critical ways. This trajectory is only accelerating as a host of factors — including customer behavior, industry dynamics, workforce needs, andtechnology trends — simultaneously require and support service organizations in rolling out new strategies and systems.

Customers still value knowing they can speak with human representatives. At the same time, increasingly, they prefer self-service options, whether it’s through intuitive features on a mobile app or targeted questions with sophisticated chatbots. These self-service options offer financial services institutions additional opportunity to drive service efficiency by reducing the need for human-to-human interactions. No matter how they connect, today’s customers expect their experiences to be seamless and cohesive across channels and lines of business.

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