Commerce marketing gurus: Top 2016 trends
If mastering personalization isn’t on your list of New Year’s resolutions, it should be. With so many shopping choices, commerce marketers need to get the right content to the right customer at the right time. But they also need to automate and optimize the process, reserving resources for the development of creative campaigns that will make the personalization that much more effective. It’s the prescription Bronto experts around the globe are writing for 2016. Marketers need to incorporate customer experience into their marketing materials, and smartly ramp up segmentation. Mobile and social strategy are also two key factors that will determine success in the coming year, and both benefit from a commitment to getting to know the customer and personalizing the shopping experience.
Did we bury batch and blast in 2015? Hopefully. Segmentation increases click-throughs and drives lift rates as much as six times higher than sending a message to the entire list. Ecommerce marketers must be savvy to personalization, employ automation and ultimately optimize their encounters with customers.