The promise of purchase intent data – better access to undiscovered demand, enhanced brand consideration and increased volume of qualified opportunities – has driven many B2B organizations to incorporate intent data into their own strategies and tactics. But not every organization has seen the success they hoped for.
In this e-book we’ll take a look at why that might be and share a pragmatic approach for organizations to successfully leverage purchase intent data going forward.
You’ll learn:
- The different sources of purchase intent data.
- The four key types of intent data provider.
- A phased approach to integrating intent data into your strategies and tactics.