In B2B marketing we’re all constantly striving to better connect with the people who have a current need for our solutions. But when we lack appropriate tools to do this, we will continue to lag in both efficiency and effectiveness.
In this e-book, “Holy Grail (Digital Nirvana?): Using Intent Data and Rich Digital Experiences for More Demand, Better Conversion, and Deeper ABM Engagement,” we discuss the challenges B2B marketers face every day around identifying and engaging more and more buyers. We lay out how to find more of them, engage them more effectively and scale the whole process up without a whole lot of additional people.