IRI Provides New Data on Thanksgiving Turkey Supply, Sales and Pricing


  • Overall turkey deliver is strong national; Ample deliver for U.S. Consumers this holiday season October 2021
  •  turkey income were up over 200% compared to prior year and income remain robust for the first week of November, up over a hundred and ten% compared to last year 
  • Turkey charges consistent with pound had been under ancient average in October; first week of November pricing up barely as consumers’ earlier buying frequently befell earlier than deep discount promotions

IRI®, a global chief in innovative solutions and offerings for client, retail and media organizations, today introduced new information concerning the supply, income and pricing for turkeys leading up to the Thanksgiving excursion.

IRI Provides New Data

“Sales of whole-bird turkeys, consisting of frozen, clean and each through-the-pound and pre-weighted alternatives, are sturdy, and our conversations with retailers and suppliers advocate that they expect to have sufficient turkey alternatives in-inventory inside the week main as much as Thanksgiving,” said Dr. Krishnakumar (“KK”) S. Davey, president of consumer engagement for IRI. “IRI statistics continues to expose that Thanksgiving turkey income had been early and expanded nationwide, inclusive of document income for whole-chook turkeys in October and via the primary week of November.”

Joel Brandenberger, president of the National Turkey Federation, introduced, “Turkey is the center-piece of the Thanksgiving meal, and we’re assured that there might be masses of turkeys to be had this excursion season. No count number the way you’re celebrating Thanksgiving, there’s a turkey option on your desk.”

Key Insights from IRI and Its Partners Through the Week of Nov. 7, 2021: 

  • Ample Turkey Supply Across the U.S.: IRI’s studies analysts and customers, which embody some of the dominion’s essential turkey companies and stores, and partners which includes the National Turkey Federation, advocate that there can be an sufficient supply of turkeys for U.S. Purchasers this holiday season.

  • Record-breaking Turkey Demand as Purchases Began Early within the Season: The week ending Nov. 7, 2021, observed record-placing degrees of complete-fowl turkey call for. Including sparkling, frozen, further to new and by-the-pound gadgets, IRI estimates approximately 50.Five million kilos of complete-chicken turkey had been supplied — 114% greater than the equal week in 2020. Sales of whole-chook turkey have not been this immoderate three weeks previous to the holiday in each special twelve months. This is on pinnacle of brilliant complete-hen turkey income in the direction of October 2021, which noticed 30.6 million pounds offered — over hundred% more than October 2020 and better than any October on document.

  • Turkey Pricing Holding Against Inflation: Despite better fees in lots of other grocery objects, information indicates that inflation has not impacted the complete-chicken turkey income marketplace. According to IRI facts, the average rate according to pound for whole-hen turkeys in October 2021, which includes clean, frozen and via-the-pound gadgets, became down $zero.07 compared to October 2020. 

  • Higher November Turkey Pricing Driven by Lower Promotional Activity: For the week ending Nov. 7, 2021, the average price consistent with pound for complete-chook turkey — including sparkling, frozen and via-the-pound items — was on common $0.06 higher than 2020 and $0.30 in keeping with pound higher than 2019 at some stage in that same week. However, this became due to most people of sales going on without rate promoting, which typically show up toward the Thanksgiving holiday. Data indicates that clients’ earlier start to the vacation season become not aligned with retailers’ promotional pricing.
IRI Provides New Data on Thanksgiving Turkey Supply, Sales and Pricing

About IRI 

IRI is a quick-growing, leading company of massive records, predictive analytics and forward-searching insights that assist CPG, OTC fitness care companies, shops, and economic offerings and media companies grow their agencies. With the largest repository of buy, media, social, causal and loyalty records, all integrated into an on-demand, cloud-primarily based era platform, IRI is empowering the personalization revolution, helping to guide its extra than five,000 customers around the world of their quests to remain relentlessly applicable, capture market percentage, connect to clients, collaborate with key ingredients and deliver market-leading boom.

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