The schedule for the Festival of Marketing: The Year Ahead capabilities periods celebrating achievement, sharing first-class exercise and presenting actionable insight to help marketers thrive in 2021 and past.
Comedian and actor John Cleese and author and director Richard Curtis may be speakme at this 12 months’s Festival of Marketing: The Year Ahead, which takes area on 18 to 21 October. Cleese will be discussing why creativity is a skill that may be found out, crafted and evolved. Meanwhile Curtis, who also based Red Nose Day, might be talking along Karmarama CEO and dealing with director Ben Bilboul, about what brands which includes Unilever, Google, Reckitt and Mars are doing beforehand of the UN Sustainable Development Goals closing date. Elsewhere, Boots CMO Pete Markey and his CFO Michael Snape might be discussing how marketing and finance can work collectively extra effectively.
Meanwhile, Nationwide’s Sara Bennison and Diageo’s Mark Sandys will be speaking on a panel hosted through Marketing Week editor-in-leader Russell Parsons, looking at whether entrepreneurs are scared of embracing capitalism within the age of cause-pushed advertising and marketing and why some seem extra concerned with behaviour alternate than intake.
Other audio system include Sir John Hegarty who can be banishing buzzwords and horrific practice into the Marketing Room 101. He will be joined in this consultation, which will additionally characteristic a live Q&A, by Aviva’s former institution logo director, Jan Gooding, who is now a train at Kiloran Bay and Andrew Tenzer, director of market perception and emblem method at Reach.
Also on the time table is Mini MBA founder and Marketing Week columnist, Professor Mark Ritson. In his very own inimitable fashion, Ritson might be exploring how small organizations can land large logo outcomes regardless of lower budgets and sources.
He is joined on the Festival of Marketing schedule through fellow Marketing Week columnist and founder of Passionbrand, Helen Edwards. Urging marketers to transport ‘forwards not sideways’, Edwards hopes to assist entrepreneurs keep their objectives high and reap leap forward innovation.
Actor and comedian Eddie Izzard may also be sharing her tale on how she turned comedy into storytelling. The consultation will cover her outstanding feat of jogging 27 marathons in 27 days, as well as discussing her feeling of being trapped in the incorrect body because the age of 4.
This yr’s Festival of Marketing takes area on 18 to 21 October. We may be masking the whole thing from powering increase and traits, to client delivery, creativity and collaboration, with a stellar line-up of speakers.