Leveraging Proactive Support to Build Brand Loyalty & Business Value

Leveraging Proactive Support to Build Brand Loyalty & Business Value

Over the course of history, the typical support interaction has involved a customer reaching out to a business, typically by phone, and waiting in a support queue in the event of something going wrong.

The reasons for reaching out could be a variety of things, including defective products, shipping delays, or needing more information to complete assembly. The not-so-distant advent of smartphones, social media, and all things information has disrupted nearly every industry. And customer support is no different – the preferred channels and methods in which modern consumers now engage customer support are similarly shifting to focus around mobile technology and more instantaneous messaging-based channels.

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