As companies enhance their digital business capabilities, they are increasingly focused on deriving value from AI. This expected value comes in the form of optimized processes, augmented automation, and digital business model innovation, for example.
Companies are feeling disruption from generative AI (GenAI). This has led to organizations seeking out how they can augment their processes and innovation with the assistance of GenAI. C-suite executives also see AI as an area of significant growth in 2024, and that has led to AI being the top new digital technology investment.
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