Reflect Systems Debuts Summer ‘21 Release with New Features, Product Enhancements & Programmatic Advertising Integration

Date – 15/10/2021

A pacesetter in digital signage solutions, today announced a new partner integration along side a host of new features to assist groups higher increase and manipulate their virtual signage techniques and drive advent of clean and attractive content material.

AdLogic Programmatic Advertising Integration

Reflect is thrilled to announce a brand new integration with a programmatic advertising platform, Place Exchange. This integration lets in Digital Out-of-Home (DOOH) community operators using the AdLogic ad management platform to seamlessly combine programmatic marketing into their current content material schedules, developing an efficient way to advantage from unused advertisement space. Place Exchange changed into decided on as a strategic companion due to the crew’s flexible method to optimizing the companion ecosystem and its attention on supporting clients capitalize on the nascent but developing possibility for programmatic DOOH advertising and marketing.

“After experiencing brilliant growth within the ultimate 12 months, we commenced searching out methods to preserve increasing our reach and aid for DOOH clients,” stated Ari Buchalter, CEO of Place Exchange

New Features for Reflect Xperience

Launched in January of 2021, Xperience is a reimagined manner to get right of entry to and use ReflectView, Reflect’s top-rated platform for organization-magnificence virtual signage.Xperience is powered via an easy-to-use, intuitive interface that can be accessed everywhere from a web browser.

It offers users a simplified method for creating and publishing locally relevant content material, while retaining centralized manage of the overall content application.

Reflect has similarly better Reflect Xperience with the aid of including the subsequent talents:

  • Message Preview, which permits customers to preview content material as it is created, removing the want to time table content material to a media participant a good way to overview it – enhancing operational performance and making sure higher high-quality content.
  • Default Dynamic Message App, which allows clients to create custom messages faster through providing a default application for supplying them. With a huge range of customization, the default app serves to satisfy users’ maximum primary messaging needs and keep extensive time and cost of creating their personal custom message software.
  • Dynamic Information Board App, which lets in users to marry their simple menu or information board functionalities with virtual signage CMS abilities to easily update gadgets on a board including pricing, description and images primarily based on consumer roles. This new characteristic removes the want to compromise functionalities or installation separate structures and permits more green updating and control of all content.A
While the above packages run inside Reflect Xperience, each had been developed using the Reflect Spark Development Framework, which provides integration and interoperability with the ReflectView platform.
 
With Spark, Reflect customers can create and set up their personal programs using standards-based HTML and JavaScript, in addition beginning the power of industry-popular apps. Spark and the organisation-stage help from ReflectView enables customers to easily distribute, control, and update those apps as honestly as updating some other content material.

Additional System Enhancements

Reflect’s Summer ‘21 release also consists of a spread of improvements to Reflect’s industry-leading device control and reporting functionalities. These additional reporting and filtering options offer users who manage big virtual signage networks with even more machine flexibility, permitting them to be as green and responsive as possible.

Reflect also up to date the application programming interfaces (API’s) that permit virtual signage platform additives like Reflect Xperience, AdLogic and ReflectView to seamlessly communicate with one another. These new APIs similarly enhance the consumer revel in and allow for more productiveness for a larger set of customers, including local personnel, media sales teams, and content scheduling/programming body of workers.

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