Demand gen campaigns are a true Goldilocks of marketing – they require just the right messaging, product positioning and content offering to attract your audience. To do our very best – and to make sure you get the most out of your investments – you want to do everything you can to ensure that these activities will yield the results you need.
In this e-book, TechTarget demand generation expert Byrony Seifert shares some best practices discovered from running over 100,000 demand generation campaigns. We’re confident these findings will help you elevate your outcomes and grow your bottom line, just as they do for hundreds of clients already.