Strategic Planning Guide


Strategic Planning Guide

Storytelling takes strategy from idea to action

Fit organizations — those that perform well in any market condition — distinguish themselves in part because they are great at creating, articulating and executing strategy in a way that maximizes results.

For companies that excel, the payoff is higher revenue and greater net income for the enterprise. But it takes a dynamic approach to strategy, where leaders adapt to changes in the marketplace, customer preferences and the enterprise’s competitive position.

Too many organizations instead talk of strategy in terms of the document they are creating — documents that are rarely used.

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