Everything we know about demand generation is changing — at least, that’s how it feels some days!
The channels are shifting significantly, so it’s more important than ever to get the fundamentals solid.
In this e-book, you’ll learn how to build a modern demand gen strategy that scales with your business to accelerate pipeline and increase win rates in today’s complex environment by:
- Documenting your ideal customer profile (ICP) and mapping content to the buyer’s journey
- Auditing and measuring your demand generation success with the right KPIs
- Establishing organizational alignment and navigating complex buying committees
- Improving lead scoring accuracy with the right action triggers
- Leveraging digital advertising and other awareness tools to aid demand gen
- Selecting the right partners to reduce constraints and accelerate progress