With New Integration, RollWorks and G2 Give B2B Marketers Richer Insights Into Buyer Intent

Date – 24/02/2022

Partnership complements RollWorks’ existing first- and 1/3-party statistics assets that assist clients higher pick out and prioritize the right bills

Account-based marketing platform RollWorks, a division of NextRoll, these days announced a brand new partnership with the most important software program marketplace G2 that similarly bolsters its rationale signal services. With the combination of G2 Buyer Intent, Rollworks clients now have a effective way to capture multi-faceted, account-stage purpose alerts and may use that facts to better perceive and prioritize the right debts across their whole account-primarily based marketing technique.

RollWorks recently found that nearly three in 4 marketing and sales specialists imply consumer acquisition as the primary goal in their ABM strategies. As such, the want for motive facts that provides early and actual-time account pastime and research that indicates consumers’ interest in a specific answer—and their probability to buy—has in no way been greater critical. Ideal for companies looking to gain extra granular account activity statistics, increase their prospecting and engagement, and perceive customers at threat for churn, RollWorks’ G2 integration provides the eager perception both advertising and sales groups need to recognize wherein bills are inside their shopping for adventure and determine who, how, and while debts and specific users need to be engaged.

RollWorks and G2 Give B2B Marketers Richer Insights Into Buyer Intent

“Comprehensive, correct facts is the lifeblood of any mature account-based totally advertising method,” said Mike Stocker, VP of Partnerships at RollWorks. “With our partnership, each RollWorks and G2 clients have more account intent data to find out and have interaction in-market possibilities and find out current money owed at chance for churn. Organizations can also understand how G2 interest affects an account’s shopping for adventure, permitting them to, in the end, greater efficiently grow their sales.”

  • RollWorks clients can leverage G2 Buyer Intent in 3 major methods:
 
  • Build Target Account Lists to discover extra bills which are actively studying unique products and categories on G2’s internet site, along with insights on product-specific and competitor comparisons. 
 
  • Customize Account Journey Stages to inform advertising and marketing and sales strategy for outreach and think about how debts are progressing via their detailed buying journey. 
  • View Account Journey Events to help decide what is influencing an account’s progression and regression and inform ABM efforts.
 

“G2’s Buyer Intent information layered with RollWorks’ in shape, cause, and engagement indicators offers the effective, actionable insights that teams want to effectively become aware of relevant buyer behaviors and acquire greater ROI from their pass-to-marketplace strategies,” stated Brittany Wroblewski, VP of Strategic Partnerships at G2. “There’s a clean urge for food for this kind of richer statistics set, and we’re excited at how quick our mutual client base has began to adopt those new abilities. We will preserve being attentive to the market and stay up for evolving our partnership with RollWorks within the future.”

“The RollWorks and G2 integration offers us a further layer of perception into our customers’ stage in their shopping journey and helps us higher cater our ABM method to serve them on the right location and right time,” stated Tommy Nguyen, Senior Manager of Digital Marketing at Laserfiche. 

Since 2020, RollWorks has heavily invested in its personal facts foundation—such as upgrades to firmographic records identity and IP to area decision—that has accelerated the overall business enterprise in shape fee of bills targeted with the aid of RollWorks customers to ninety eight%. These sturdy investments in RollWorks’ facts property, mixed with the organization’s Global Partner Program with marketplace leaders like G2 and Bombora, role RollWorks to offer one of the enterprise’s maximum sturdy statistics talents.

With New Integration, RollWorks and G2 Give B2B Marketers Richer Insights Into Buyer

About RollWorks 

RollWorks, a division of NextRoll, gives formidable B2B businesses an account-based platform to align their marketing and sales teams and hopefully grow revenue. Powered by way of proprietary statistics and gadget mastering, RollWorks’ answers cope with the wishes of businesses large and small — from those with fine-in-class ABM programs to the ones just beginning their exploration. By empowering teams to pick out their target bills and key consumers, reach the ones accounts across a couple of channels, and measure application effectiveness in their system-of-file, RollWorks is an critical platform for entrepreneurs and dealers who consider that an account-primarily based technique is simply top commercial enterprise.

About G2 

G2 is the arena’s largest and maximum trusted software program marketplace, supporting greater than 60 million human beings every 12 months make smarter software program choices based on authentic peer opinions. Thousands of groups companion with G2 to build their recognition, manipulate their software spend, and develop their business — consisting of Salesforce, Hubspot, Zoom, Adobe, and greater.

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