Worldwide Marketing Automation Market Research Report 2021: Voice-Based Marketing Automation (VBMA) Gains Momentum with Cutting Edge IVR Solutions

Date-26/11/2021

The “Advancing Automation – Global Market Trajectory and Analytics” report has been added to ResearchAndMarkets.com’s commitment.

Worldwide Marketing Automation Market to Reach $6.3 Billion by 2026

In the midst of the COVID-19 emergency, the worldwide market for Marketing Automation assessed at US$3.9 Billion in the year 2020, is projected to arrive at a reconsidered size of US$6.3 Billion by 2026, developing at a CAGR of 8.6% over the examination time frame. Cloud, one of the fragments dissected in the report, is projected to develop at a 9.6% CAGR to arrive at US$4.6 Billion before the finish of the examination time frame.

Development in the worldwide is set to be driven by ascent of advanced promoting, developing use of the Internet and different innovations, and flooding notoriety of web-based media organizations. Organizations are progressively depending on the computerized media showcasing methods, for example, web crawler promoting, web-based media promoting, web based publicizing and versatile promoting while at the same time proceeding to take part in customary channels to acquire advantages of both the universes.

Global Marketing Automation Market

Guaranteeing that the brand stands accessible, significant and reliable via web-based media is hard for different organizations. Moreover, associations are needed to consistently refresh online journals and data while following patterns, estimating viability of social endeavors and drawing in with clients. These issues have cleared way for web-based media computerization arrangements that permit organizations to understand the force of promoting robotization alongside online media to drive gains.

After an exhaustive examination of the business ramifications of the pandemic and its instigated financial emergency, development in the On-Premise fragment is straightened out to a reconsidered 6.8% CAGR for the following 7-year time frame. This section presently represents a 37.3% portion of the worldwide Marketing Automation market. Cloud-based apparatuses permit advertisers to oversee their showcasing and business content. These apparatuses take into consideration the appropriate execution of procedures freely without the need to depend on different divisions.

The U.S. Market is Estimated at $1.2 Billion out of 2021, While China is Forecast to Reach $898.4 Million by 2026

The Marketing Automation market in the U.S. is assessed at US$1.2 Billion in the year 2021. The nation at present records for a 29.31% offer in the worldwide market. China, the world’s second biggest economy, is figure to arrive at an expected market size of US$898.4 Million in the year 2026 following a CAGR of 10.6% through the investigation time frame. Among the other essential geographic business sectors are Japan and Canada, each gauge to develop at 7.1% and 7.4% separately over the examination time frame. Inside Europe, Germany is figure to develop at roughly 8.3% CAGR while Rest of European market (as characterized in the review) will arrive at US$989.3 Million before the finish of the examination time frame.

In the US, the COVID-19 pandemic beginning prompted a huge effect on advanced publicizing during the early piece of 2020. In any case, in the second 50% of the year, the Christmas prepare and promotion spend by ideological groups supported making up for the misfortunes enrolled before in the year. Computerized advertisement spend thusly expanded at a twofold digit rate for the year. The expansion in internet shopping, home conveyances, and associated TV kept up with the market’s development. Flourishing economies, developing work openings, rising pay levels, consistent advancement of cell markets, rising 4G entrances, and expanding spending power in significant nations are driving development possibilities in the Asia-Pacific district.

Key Topics Covered: 

I. Strategy
II. Leader SUMMARY
1. MARKET OVERVIEW

  • Ascent of Digital Advertising Provides the Cornerstone for the Growth of Marketing Automation Strategies
  • The Race Between the Virus and Vaccines Intensifies. In the midst of this Chaotic Battle, Where is the World Economy Headed in 2021?
  • These are Times When Questions Abound and Answers Are Few
  • So How Fast Or Slow Are We Moving?
  • As India Burns Amid a Lethal Double and Triple Mutation Driven Second Wave, Its Clear That Equity isn’t a Part of Global Policy on Tackling COVID
  • Progress on Vaccinations, Why Should Businesses Care?
  • With IMF’s Upward Revision of Global GDP Forecasts for 2021, Most Companies Are Bullish About a Global Economic Comeback
  • A Retrospective Review of Year 2020 as the Worst Year in Humanity’s History that Left the World in Shambles and Industries and Markets Upended
  • How Marketing and Advertising Are Impacted by the Pandemic and What’s the New Normal?
  • Advanced Marketing Strategies Change in Pandemic Times
  • Moved by the Pandemic to Survive, Companies Scramble to Expand Online Presence
  • Advanced and Personalized Experience Gain Prominence
  • Advancing Automation – Definition, Scope, Benefits and Importance
  • Late Market Activity
  • Enhancements
  • World Brands
Global Marketing Automation Market Gains Momentum with Cutting Edge IVR Solutions

2. Zero in ON SELECT PLAYERS (Total 252 Featured)

  • Acoustic, L.P. 
  • ActiveCampaign, LLC 
  • Follow up on Software, Inc. 
  • Adobe Systems Incorporated HubSpot, Inc.
  • Worldwide Business Machines Corporation Keap Klaviyo Inc. 
  • Marketo Inc. 
  • Microsoft Corporation 
  • Omnisend, LLC 
  • Prophet Corporation 
  • Salesforce.com, Inc.
  • SugarCRM 
  • SAP SE 
  • SAS Institute Inc.
  • SharpSpring, Inc.
  • Thryv, Inc.

3. MARKET TRENDS and DRIVERS

  • As Social Media Marketing Becomes Mainstream, the Time is Ripe for Adopting Automation Technology Solutions 
  • Surprising Rise in eCommerce and mCommerce Strengthens the Business Case for Marketing Automation 
  • Pandemic Fast Forwards eCommerce Growth 
  • online business Vendors Step Up Adoption of Email Automation Technology and Solutions 
  • Mail Users (In Million) for a significant long time 2020, 2022, 2024 and 2026 
  • Voice-Based Marketing Automation (VBMA) Gains Momentum with Cutting Edge IVR Solutions 
  • Customer care Automation is the First Step Towards Shaping Brand Experiences 
  • Automated Telemarketing Gains in Favor 
  • Clinical consideration Consumerism Drives Demand for IVR in the Healthcare Industry 
  • Medication Refills Through IVR Gains Prominence in the Competitive Pharmaceutical Retail Market 
  • Gigantic Data’s Role in Marketing Automation Gets Bigger 
  • Chatbots or Virtual Assistants Rise Tall Over the Horizon 
  • Artificial intelligence and AI-Assisted Platforms to Personalize Customer Experiences 
  • Cloud-Based Marketing Automation to Gain Prominence as Businesses Increasingly Reach Out Customers Via Digital Channels 
  • Creating Focus on Mobile-First Approach Creates Robust Opportunities for Mobile Marketing Automation

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