Three Out of Four Attacks: Sophisticated Bots and What Enterprise Security is Missing Executive summary Over the past several years, bots have dramatically transformed the way we engage with […]
2021 Bot Management Trends: Harmful Attacks Drive Interest in Specialized Solutions HUMAN has spent ten years protecting enterprises and the largest internet platforms from fraud caused by sophisticated bots, […]
When BANT (budget, authority, need, timing) was introduced decades ago, buyers relied on calls to get to know a business’s offerings.But in the age of the web and Google, BANT […]
Now more than ever, B2B sellers are struggling simply to identify real buyers, not to mention pulling them together as a coherent, forward-moving buying team. Your sellers need help.Account-based marketing […]
Cybersecurity vendors that have found success while weathering the many changes occurring across the landscape have one thing in common: they put their customers at the center of everything they […]
The promise of purchase intent data – better access to undiscovered demand, enhanced brand consideration and increased volume of qualified opportunities – has driven many B2B organizations to incorporate intent […]
In B2B marketing we’re all constantly striving to better connect with the people who have a current need for our solutions. But when we lack appropriate tools to do this, […]
Demand gen campaigns are a true Goldilocks of marketing – they require just the right messaging, product positioning and content offering to attract your audience. To do our very best […]
Put Purchase Intent Data to Work for You In this e-book, Making Sense of B2B Purchase Intent Data and Putting It to Use, Patricia Anton, founder of Anton Consulting, Inc. discusses […]
Account based marketing has taken the B2B world by storm. ABM enables marketers to find the ideal customers and appropriately target them with content to drive campaign success. ABM […]