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Put Purchase Intent Data to Work for YouIn this e-book, Making Sense of B2B Purchase Intent Data and Putting It to

 Account based marketing has taken the B2B world by storm. ABM enables marketers to find the ideal customers and appropriately

Forrester Consulting Total Economic Impact™ Study Commissioned by Madison LogicThe Total Economic Impact of Madison Logic (ML)Download the commissioned study

In the face of nearly insatiable pipelines, many marketing organizations are turning to increasing lead volumes as their go-to approach

And how flexibility, alignment & evolved practices can prevent it.The ABM revolution has shown to be beneficial for practitioners in

 Everything we know about demand generation is changing — at least, that’s how it feels some days!The channels are shifting

 In recent years, B2B organizations have added more and more XDRs – but outcomes haven’t kept up with expectations. And

When it comes to B2B marketing, there are clear things you should do, and clear things you should avoid. We’ve

Quadrant Knowledge Solutions, a global analyst firm, ranks Madison Logic a Leader in the 2021 SPARK Matrix: Account-Based Marketing (ABM)