Content advertising company plans to construct a “class-defining” organization and enhance social impact projects
Rock Content, a worldwide chief in content advertising and marketing answers, these days announced a $30 million Series B funding round. After two acquisitions in the beyond two years, the employer pursuits to consolidate its role as a worldwide chief in the content material area.
The investment round turned into led by means of current investors, Unbox Capital with the participation of Provence Capital, and joined by way of new gamers: BTG High Growth Opportunities Fund, and Crescera Capital. “Rock Content has the capacity to function in a huge variety of markets, and inside one of a kind cultures.
This capacity, in combination with its particular product innovation functionality, locations them in a privileged role to lead content advertising and marketing strategies for manufacturers round the world,” stated Unbox Capital’s Founder Patricia Moraes.
With the new investments, the enterprise will preserve investing in advertising and marketing, sales, and product innovation and evolving its content material advertising answers to empower manufacturers to scale via content material. “We trust that content gives you superior consequences for brands and a higher revel in to customers. Content is a extra human-advertising channel impacting positively the experience of each individual with the manufacturers,” stated Rock Content’s CEO Diego Gomes.
Gomes said that the present day content market is a fragmented space which is why the business enterprise objectives to build a “class-defining” agency. “This is why the Series B is an important milestone: we are able to attain our purpose to outline the future of the content industry and come to be the quality accomplice for marketers which are seeking out methods to develop.”
As a pioneer in content advertising, the organisation determined that its initial mission become to educate manufacturers approximately the cost of content. Now, as many brands have a various content approach, the project is for clients to emerge as content material-centric firms. “These brands are going through demanding situations integrating content on the core in their advertising techniques, an overload of vendors, and an ever-growing Martech stack. We make it easy on them. At Rock Content, we pleasure ourselves in offering a true answer method to assist navigate these challenges and grow to be their first-rate advertising and marketing channel,” defined Gomes. Since the 2019 acquisition of ScribbleLive, Rock Content has located itself to actively examine ability acquisition targets if you want to boom the breadth of its product suite.
GLOBAL AND LOCAL
Founded in 2013, today Rock Content has greater than 2,000 customers worldwide, with a sturdy footprint within the Americas. The company believes that, although content advertising and marketing is a global field, content material needs to be crafted regionally. For this cause, it has specialized in supporting global brands with a robust recognition on the US, Mexico, and Brazil.
The employer’s worldwide product line covers the whole lifecycle of content material for digital marketers and is respected as a one-stop save for CMOs. Its solutions encompass: Visually, a freelance market for content creation; Stage, a Content Management System (CMS) platform for advent and publishing of content hubs; and Ion, an interactive content material platform.
Rock Content’s products are augmented by using a world-class expert offerings team, and an ecosystem of greater than four hundred companion organizations and 80Kcreative professionals in a global skills community. Among clients, there are corporation-level manufacturers such LinkedIn, Dell, Spotify, Oracle, DHL, and Salesforce.
SOCIAL IMPACT COMMITMENT
The new investment spherical may also help Rock Content to improve its social effect tasks, in keeping with Gomes. The company joined Pledge 1% and reserved 1% of shares to help and finance effect-associated initiatives, coordinated with the aid of its social effect arm, Rock.Org.
As a part of Pledge 1%, Rock Content devoted to donating 1% of the time, providing the personnel the opportunity to volunteer; 1% of product, with the donation of coursework and schooling systems to inclined corporations; and 1% of the employer stocks to finance tasks.
Since 2019, the employer has supported fifty six,640 college students and supplied 7,251 volunteering hours for pro-bono projects to help socially and economically underrepresented organizations which include girls, the Black network, human beings with disabilities, and the LGBTQIA+ community.
About Rock Content
Rock Content is a international chief in content advertising that designs resourceful answers that permit brands to provide premium content studies to their on-line target market. Its personnel of 500 employees and eighty,000 content material freelancers gasoline the strategies of two,500 clients round the sector, consisting of organization-degree brands which includes Oracle, FedEx, DHL, and Pitney Bowes.
The company combines creative SaaS structures and a worldwide network of innovative experts to assist its customers generate more sales and logo consciousness.
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